toronto-dev
gusto

Staff Product Designer, Growth Acquisition

gusto • Payroll, HR, benefits. Simplified.

USA, Canada
a month ago

About Us

Gusto is a modern, online people platform that helps small businesses take care of their teams. From payroll to health insurance, 401(k)s, and team management tools, Gusto simplifies the process of running a business. Today, Gusto serves over 300,000 businesses nationwide, supporting their growth and success.

Overview

We are hiring a Staff Product Designer to join our Growth Acquisition team. In this role, you’ll lead the design of user experiences that contribute directly to Gusto’s growth. You will focus on creating seamless and impactful acquisition touchpoints, collaborating with cross-functional teams to ensure the success of growth initiatives while maintaining a customer-first mindset.

Responsibilities

  • Define and execute design strategies for Gusto’s acquisition and growth efforts, driving key touchpoints across Gusto.com and campaign experiences.
  • Collaborate with cross-functional teams, including Product, Engineering, and Marketing, to develop and validate growth hypotheses.
  • Create tailored user journeys that cater to diverse personas and needs.
  • Lead the development and implementation of experimentation programs to improve user flows and experiences.
  • Utilize Gusto’s design system to ensure visual and functional consistency across projects.
  • Advocate for customer-first design thinking while balancing business goals and metrics.

Who You Are

  • 5-7+ years of experience as a full-stack designer with expertise in growth, experimentation, and funnel optimization.
  • Skilled in designing complex, user-centered systems and experiences.
  • Proven ability to translate quantitative and qualitative data into actionable design solutions.
  • Strong communication and collaboration skills, with experience working in cross-functional teams.
  • Familiarity with service design principles and user research methods.
  • Experience mentoring designers and contributing to design team growth.
  • Industry experience in HR, payroll, healthcare, or fintech is a plus, particularly in payments or risk management.

Bonus Points:

  • Expertise in crafting and executing experimentation and growth strategies.
  • Experience with service design, systems thinking, and scaling design efforts across organizations.

Benefits & Perks

  • Competitive salary ranging from $147,000 to $221,000, depending on location and experience.
  • Equity compensation in addition to salary.
  • Comprehensive benefits, including health insurance, 401(k), and wellness programs.
  • Opportunities for professional growth and learning.
  • Collaborative and inclusive workplace culture.

Office Policy

  • Hybrid: Employees based in Denver, San Francisco, and New York are expected to work in-office 2-3 days a week or more, depending on the role.
  • Remote: Fully remote opportunities available for employees based in other specified locations like Seattle, Los Angeles, Chicago, Austin, Atlanta, Miami, and Ontario, Canada.

Gusto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations during the application or interview process, please let us know.

For more information and to apply, visit: Staff Product Designer, Growth Acquisition.